Chile’s green refrigeration system is an example of these types of interventions. Still, Zechetto says it was sometimes a tough sell.
“It’s not simple to convince people, it’s a new technology; the decision-makers and the investors don’t want to put the money in something that’s not been proved yet,” he says. “It took me like two years to convince the first customers.”
That hesitancy is exactly why CCAC is investing in demonstrations. CCAC has followed up by supporting demonstrations in Jordan in 2018 when AlSalam supermarkets in Amman replaced its HFC-22 refrigerators with a new transcritical CO2 system. In India, CCAC supported another demonstration in the mobile air-conditioning sector. In many ways, solving the problem is more complicated in these countries because their hotter temperatures mean that cooling takes a lot more energy.
“There’s always resistance if you come up with something new even if you tell them it’s something better,” says Franziksa Menten of UNIDO, CCAC’s implementing partner in Jordan.
However, once supermarkets begin using the technology, both Menten and Zechetto have found the response of supermarket owners to be overwhelmingly positive.
“The supermarket owners are very happy because it’s better for the environment––even though to be honest, this isn’t their first consideration,” says Menten. “They are a business and the environment is maybe not their first concern.”
It’s why it’s so important that this technology provides an immediate financial return for the businesspeople implementing it. This technology can do exactly that, not just in reduced energy costs but also in reduced maintenance costs and reduced food waste. In Jordan, the supermarket reported that they saved $20,000 in maintenance alone in one year.